Audience building
Reach the people most likely to buy, based on who’s actually driving results, not guesses.
Small business · Facebook & Instagram Lead Generation
Facebook and Instagram ads that bring in leads, not likes.
We build Meta campaigns with clear commercial goals, ads that move people to act, and tracking that shows what every dollar returns.
- No lock-in contracts
- You own your ad account
- Plain-English reporting
Results
$300 → $15
Meta cost per lead after we rebuilt one client’s campaigns, on $250,000 a month in ad spend
358%
better performance from the AIDA ad framework in our copy testing
27%+
more qualified leads for every client in 2025, year on year
Boosted posts aren’t a strategy
Ad creative that converts
Clear value and trust-building messages that move people to act, not just look good.
Retargeting
Remind people who visited your website or engaged with your ads, but didn’t enquire yet.
Tracking & reporting
Validated conversion tracking, so spend is tied directly to leads and sales.
Every campaign includes
- Campaign strategy
- Audience research
- Ad copywriting
- Creative testing
- Lead forms
- Retargeting
- Placement optimisation
- Meta pixel & conversion tracking
- Plain-English monthly reporting
If we can’t measure it, we don’t scale it
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Set goals and tracking
Clear objectives tied to real business outcomes, and clean tracking so every lead can be measured with confidence.
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Build audiences and ads
Audiences based on who buys, and ads that make your value clear and give people a reason to act now.
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Test and scale
Structured testing of messages, formats and audiences. Budget moves to what brings in leads.
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Report in plain English
Cost per lead, conversion rates and which ads are working, explained clearly every month.
Where your ads run
Facebook, Instagram and beyond.
Your customers are scrolling every day. The goal is to reach the right ones, with the right message, then follow up with the people who showed interest.
- Placements that perform
- Feeds, Stories and Reels, with low-value placements cut so budget isn’t wasted.
- Local targeting
- Ads shown in the suburbs and regions you actually service.
- Retargeting
- Follow-up ads for website visitors and people who engaged but didn’t enquire.
- Works with Google Ads
- Meta builds demand before people search. Google captures it when they do.
- ScrollA North Lakes homeowner scrolling Instagram
- AdA short Reel showing a finished bathroom renovation
- Lead formTaps “Get a quote” and sends their details in seconds
- Follow-upNot ready yet? A reminder ad a few days later
- OutcomeQuote request tracked, so Meta finds more people like them
No lock-ins. No jargon. No guesswork.
You’re never locked in
No lock-in contracts, and your ad account stays in your name.
You see what’s working
Plain-English reporting on cost per lead and sales, not likes and reach.
A senior expert, every week
Your campaigns are run by a senior digital marketer, not handed to a junior.
No agency markup
$95 an hour, with your ad spend paid directly to Meta.
FAQ
Straight answers
Something else on your mind? Call 1300 848 221 or book a free 30-minute consult.
Book a free 30-min consultHow much should I spend on Facebook and Instagram ads?
It depends on your market, your offer and how many leads you need. We'll recommend a starting budget on your free consult, and tell you honestly if it's too small to get results.
How much does management cost?
We charge $95 an hour, with no agency markup on your ad spend. Most ongoing retainers start at five hours a week.
Am I locked into a contract?
No. There are no lock-in contracts.
Do I own my ad account?
Yes. Your Meta Business account, ad account, pixel and audiences are set up in your name and stay yours if we part ways.
Can you fix an existing account that isn't working?
Yes. We start by checking your tracking, audiences, placements and ads to find where budget is being wasted, then fix them in order of impact.
Do you create the ads?
Yes. We write the ad copy and plan the creative, then test different messages and formats to find what brings in leads.
Should I use Meta ads or Google Ads?
Google Ads reaches people already searching for what you sell. Facebook and Instagram reach people before they search, and remind those who visited but didn't enquire. Many businesses get the best results using both. See Google Ads management.
Turn social media into a revenue channel.
Whether you want more local enquiries, more online sales or a stronger brand, book a free 30-minute consult and we’ll show you where to start.