Leadership teams
Understand how marketing investment translates into revenue, and where to scale or reallocate spend.
Enterprise services · Marketing Analysis & Reporting
Turn marketing data into revenue decisions.
Reporting that connects media, behaviour and outcomes, giving you a complete view of performance and where to invest next.
- Accurate, trusted data
- One source of truth
- Insight leadership can act on
Experience and results
48% → 93%
Google Ads conversion tracking accuracy after connecting offline sales data
17 years
across performance marketing, analytics and strategy
Enterprise
leadership roles at Budget Direct, Compare the Market, BOQ Group, Cover-More and Medibank
You can’t scale what you can’t measure.
When tracking is incomplete and every platform reports a different number, budget decisions come down to opinion. The result is spend that can’t be justified and growth opportunities that go unnoticed.
We build clear dashboards, uncover performance drivers and provide insight across channels, so every decision is informed, accountable and aligned to growth.
When analysis and reporting makes sense
Significant media investment
Eliminate wasted spend and make every dollar across paid media, SEO and digital accountable to outcomes.
Marketing and sales teams
Understand funnel performance, see where prospects are lost and find the highest-impact opportunities.
Teams that don’t trust their data
Conflicting numbers, missing conversions or tracking nobody fully understands.
From accurate tracking to executive insight
Tracking & measurement
Google Tag Manager, structured data layers and server-side tracking, to improve data quality, attribution and long-term measurement.
Performance dashboards
Custom dashboards that surface the metrics that matter, automate reporting and create a single source of truth.
Cross-channel reporting
A unified view across paid media, organic, social and website, showing how channels work together and what each contributes.
Executive reporting
Reporting for decision-makers that highlights trends, risks and opportunities to guide strategy, budget and growth planning.
Website analytics
End-to-end tracking of behaviour, engagement and conversion pathways, to show where users convert and where they drop off.
Not sure your data is right?
A digital audit includes a full review of your analytics and tracking.
Book a free consult
How it fits together
From scattered data to a single source of truth.
Most businesses have plenty of data. The problem is that it lives in separate platforms, measured in different ways. We connect it, so marketing performance can be read against real business outcomes.
- Measurement plan
- KPIs and conversion events mapped to your commercial objectives.
- Reliable tracking
- Tag Manager, data layers and server-side tracking, set up and validated.
- Connected outcomes
- Lead and sales data linked back to the campaigns that drove them.
- Clear reporting
- Dashboards and commentary your team and leadership can act on.
- PlatformsGoogle Ads, Microsoft Ads, Meta, Search Console
- Tracking layerGoogle Tag Manager, data layer and server-side tracking
- Analytics & CRMGA4 behaviour data joined with lead and sales outcomes
- DashboardOne view of spend, leads, revenue and channel contribution
- DecisionBudget moved to the channels driving profitable growth
Measuring what matters
Proving the return on an omnichannel campaign.
An omnichannel campaign targeting 46 to 64 year olds in non-metro Victoria. With activity running across multiple channels, success couldn’t be judged on clicks or platform reports alone.
By measuring sales and revenue against the campaign over six months, we were able to attribute a clear spike in sales to the activity, and show leadership exactly what the media investment returned.
Channels measured
- Meta static & video
- YouTube video ads
- BVOD
- Spotify audio ads
- Native advertising (Taboola)
- Display advertising
- Content amplification
- PR
- Organic social
- Media investment
- $200,000
- Revenue attributed
- $600,000
- Return on media
- 3×
- Measured over
- 6 months
A structured, four-stage process
-
Plan the measurement
Agree the questions reporting needs to answer, the KPIs and the events that matter.
-
Implement tracking
Configure and validate tracking across your website, platforms and CRM.
-
Build reporting
Dashboards and executive reports tailored to each audience in your business.
-
Analyse and advise
Regular analysis of performance drivers, with clear recommendations on where to invest next.
Who completes the analysis
All reporting and analytics is managed by Joshua Cocks
Principal consultant, with more than 17 years across performance marketing, analytics and strategy.
Joshua has held marketing leadership roles at leading Australian brands including Five Good Friends, Cover-More, BOQ Group, Compare the Market and Budget Direct. With a background spanning finance, insurance, health and technology, he brings both strategic perspective and hands-on technical expertise.
Because he manages the channels being measured, the reporting focuses on the numbers that change decisions, not just the ones that are easy to collect.
Tracked precisely. Connected to outcomes. Acted on.
Tracked precisely
Validated tracking, so the data behind your decisions and bidding is accurate and complete.
Connected to outcomes
Marketing activity linked to leads, sales and revenue, not just clicks and sessions.
Acted on
Insight that translates from leadership decisions to clear actions for frontline teams.
FAQ
Reporting questions, answered
Something else on your mind? Call 1300 848 221 or book a free 30-minute consult.
Book a free 30-min consultWhy don't the numbers in Google Ads, Meta and GA4 match?
Each platform counts conversions differently, using its own attribution model, time windows and data. A good measurement framework defines which source of truth to use for each decision, so your team stops debating the numbers and starts acting on them.
Can you connect our CRM or sales data?
Yes, where your systems allow. Connecting lead and sales outcomes back to marketing, for example through offline conversion imports, is how we improved one client's Google Ads conversion tracking accuracy from 48% to 93%.
What tracking do you implement?
Google Tag Manager, structured data layers, GA4, platform conversion tracking for Google Ads and Meta, and server-side tracking where it improves data quality.
Is this a one-off project or ongoing?
Either. Many clients start with a tracking and dashboard setup, then move to regular analysis and reporting.
How is it priced?
We charge $95 an hour, with the scope and estimated hours agreed upfront for setup projects.
Do we own the dashboards and data?
Yes. Tracking, dashboards and data are set up in your accounts and stay yours.
Know exactly what’s driving growth.
Book a free 30-minute consult to discuss your current tracking, reporting and the decisions your data needs to support.