Campaign management
Search campaigns built and managed every week around the keywords that bring in customers.
Small business · Paid Google Ads Management
Stop paying for clicks that never become customers.
We build and manage Google Ads around the searches that turn into enquiries and sales. Every campaign is aligned to your business and measured on leads and revenue, not clicks.
- No lock-in contracts
- You own your account
- Google Ads certified
Results
27%+
more qualified leads for every client in 2025, year on year
48% → 93%
conversion tracking accuracy using offline conversions
17 years
managing Google Ads, including high-investment enterprise accounts
Google Ads that pay their way
Account repair
Underperforming accounts audited and rebuilt, cutting the spend that isn’t bringing anything back.
Ads & landing pages
Ad copy, keywords and landing pages tested and refined to lift response and lead quality.
Tracking & reporting
Accurate conversion tracking, so bidding and decisions are driven by real business outcomes.
Every account includes
- Keyword research
- Campaign structure
- Ad copywriting
- Negative keywords
- Audience segmentation
- Remarketing
- A/B testing
- Landing page recommendations
- Conversion tracking
- Offline conversion imports
- Plain-English monthly reporting
Four clear steps, no mystery
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Align with your business
We learn your customers, positioning, constraints and growth goals, so campaigns support what the business is trying to achieve.
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Track what matters
Conversion tracking that captures real outcomes, giving you confidence in the data and Google better signals to bid on.
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Cut the waste
Keywords, audiences and placements that don’t convert are removed, and budget moves to what does.
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Optimise relentlessly
A clear roadmap for testing new ads, refining audience intent, improving conversion paths and lifting lead quality.
Targeting
The right click, from the right person, at the right moment.
Good Google Ads isn’t about more clicks. It’s about showing up for the people ready to buy, and knowing exactly what happens after they click.
- Local targeting
- Ads shown where you actually work, from one suburb to all of Australia.
- Search intent
- Keywords chosen for buyers, not browsers, with irrelevant searches filtered out.
- Landing pages
- Pages that match the ad and make it easy to call or enquire.
- Full tracking
- Every call and enquiry tracked back to the keyword and ad that drove it.
- Search“emergency electrician North Lakes”
- Ad24/7 local electrician, fixed callout fee
- Landing pageMatches the ad, with a tap-to-call button
- CallTracked as a lead in Google Ads
- OutcomeJob value fed back so Google finds more customers like it
No lock-ins. No jargon. No guesswork.
You’re never locked in
No lock-in contracts, and your Google Ads account stays in your name.
You see where every dollar goes
Plain-English reporting on leads, sales and cost per result.
Enterprise experience
17 years managing paid search, including brands like Budget Direct, Compare the Market and BOQ.
No agency markup
$95 an hour, with your ad spend paid directly to Google.
FAQ
Straight answers
Something else on your mind? Call 1300 848 221 or book a free 30-minute consult.
Book a free 30-min consultHow much should I spend on Google Ads?
It depends on your market, competition and goals. We'll recommend a starting budget on your free consult. For typical figures, read our guide: How Much Does Google Ads Cost for Small Businesses in Australia?
How much does management cost?
We charge $95 an hour, with no agency markup on your ad spend. Most ongoing retainers start at five hours a week.
Am I locked into a contract?
No. There are no lock-in contracts.
Do I own my Google Ads account?
Yes. Your account is set up in your name and stays yours, along with all its history and data, if we part ways.
Can you fix an account that isn't performing?
Yes. We start with an audit to find where budget is being wasted, then fix tracking, structure, keywords and ads in order of impact.
How do you measure success?
On leads, sales and cost per result, not clicks or impressions. We set up conversion tracking first so every decision is based on accurate data.
Should I use Google Ads or SEO?
Google Ads brings in enquiries straight away and shows which searches convert. SEO builds visibility that compounds over time. Many clients use Ads to prove which keywords are worth investing in through SEO and AI search.
Take control of your business revenue with Google Ads.
Book a free 30-minute consult. We’ll look at your current account and show you where budget is being wasted, whether you work with us or not.