Heads of marketing
Confidence that SEM, SEO, paid social and website activity are aligned to best practice and commercial objectives.
Enterprise services · Digital Auditing
Know where your digital budget is working, and where it isn’t.
A data-led audit of your Google Ads, paid social, SEO and conversion performance, built to surface clear, prioritised growth opportunities for your team.
- Independent and objective
- Completed by a senior specialist
- Prioritised, actionable findings
Experience
17 years
across enterprise SEM, SEO, paid social, website management and digital media
Enterprise
leadership roles at Budget Direct, Compare the Market, BOQ Group, Cover-More and Medibank
10–20 hours
of senior analysis in a typical audit, not an automated report
Revenue decisions should be backed by evidence, not assumptions.
Your marketing systems should work as hard as your team does. A BRIK Digital audit gives you a clear, data-led view of how each channel is performing, where budget is being lost and where the next stage of growth will come from.
We don’t just identify what’s wrong. We show you how to fix it, in order of commercial impact.
When an audit makes sense
New in the role
An independent baseline of the accounts, tracking and agency setup you’ve inherited, before you set your plan.
Reviewing an agency
An objective view of how your agency’s work stacks up, with evidence to support the conversation.
Investors and owners
Understand the digital upside, performance gaps and risks within a business before investing further.
Choose the channels in scope
Paid search
Google Ads and Microsoft Ads: account structure, bidding strategies, search query coverage, ad testing and conversion tracking, to identify wasted spend and scalable growth.
Paid social
Campaign structure, creative performance, audience strategy and signal quality, to improve efficiency, scale and return from Meta investment.
SEO & AI search
Technical, on-page and off-site analysis aligned to modern search behaviour, including AI-driven search, to improve visibility and organic growth.
Conversion rate optimisation
User experience, messaging and conversion pathways, to find friction points and lift the value of the traffic you already have.
Analytics & tracking
GA4, Tag Manager and platform conversion tracking, to confirm the data driving your bidding and reporting is accurate.
Not sure what to include?
We’ll recommend a scope on a free 30-minute consult, based on your spend and objectives.
Book a free consult
What you receive
Clear findings your team can act on.
Insight that works at every level, from strategic direction for leadership through to practical guidance for the people running the accounts.
- A written audit report covering each channel in scope, with evidence for every finding.
- A prioritised action plan, ranked by commercial impact and effort.
- A walkthrough of the findings with you and your team, with time for questions.
- Findings you keep, whether you implement in-house, with your agency or with us.
A structured, four-stage process
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Scope and objectives
We agree the channels in scope, your commercial objectives and the questions the audit needs to answer.
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Access and data
Read-only access to the relevant platforms, analytics and reporting, plus context from your team.
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Analysis
A detailed review of configuration, performance and measurement against best practice and your objectives.
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Findings and plan
We present the report and prioritised action plan, and agree the next steps with your team.
Who completes the audit
Every audit is completed by Joshua Cocks
Principal consultant, with more than 17 years across performance marketing, analytics and strategy.
Joshua has held marketing leadership roles at leading Australian brands including Five Good Friends, Cover-More, BOQ Group, Compare the Market and Budget Direct. With a background spanning finance, insurance, health and technology, he brings both strategic perspective and hands-on technical expertise across large-scale budgets and multi-channel campaigns.
His approach is collaborative and detail-driven: helping teams gain clarity, validate their configurations and uncover practical opportunities for growth.
Independent. Senior. Evidence-led.
An independent view
No media to sell and no agency to protect. Recommendations are based only on what the data shows.
Senior expertise
Enterprise-level experience across strategy and execution, applied directly to your accounts.
Structured and reliable
A professional process that makes complex marketing environments easier to understand and act on.
FAQ
Audit questions, answered
Something else on your mind? Call 1300 848 221 or book a free 30-minute consult.
Book a free 30-min consultHow long does an audit take?
Most audits involve 10 to 20 hours of senior analysis, depending on the number of channels and the size of the accounts. We confirm scope and timing before work begins.
What does an audit cost?
Audits are charged at $95 an hour, with the scope and estimated hours agreed upfront, so there are no surprises.
What access do you need?
Read-only access to the platforms in scope, such as Google Ads, Meta Business Manager, Google Analytics 4 and Search Console. We'll send a short access checklist once the scope is agreed.
Can you audit work managed by our agency?
Yes. An independent audit is a common way to benchmark agency performance and confirm accounts are set up to best practice. Findings are presented objectively, with evidence for every recommendation.
What happens after the audit?
The findings are yours to keep. You can implement them in-house, brief them to your agency, or have us help through Implementation & Management.
Why do an audit before changing strategy?
It replaces assumptions with evidence, so budget and effort go where they'll have the most impact. Read more in Digital Marketing Audit: The Best Move Our Clients Make.
Make your next decision with evidence.
Book a free 30-minute consult to discuss your objectives, the channels in scope and what the audit would cover.