You can now connect Claude to your Facebook and Instagram campaigns.
If you’re not doing it yet, you’re missing out on some powerful tools.
What Meta Announced
On 6 October, at Advertising Week New York, Meta announced an expanded Ads MCP server.
It lets outside AI tools like Claude, Perplexity, Triple Whale and Databricks work directly inside Ads Manager.
What You Can Do With It
- Build campaigns from templates: Turn complex, time-consuming ad set builds into templates, then build new ones in seconds.
- Audit your configurations: Catch the costly inconsistencies that creep in across campaigns and ad sets.
- Find weak creative: Have AI scan all your campaigns for low-performing creative and help you work out next steps.
Start With a Template
We’ve been testing this over the last few weeks, and we recommend a template approach.
Build your first campaign, ad set and creative yourself. Then get Claude to use that as the template.
You stay in control of the setup that matters, and Claude handles the repetition.
Why the Timing Matters
Potentially coincidentally, this couldn’t have come at a better time.
Since 30 October, Meta’s updated Commercial Terms make advertisers solely responsible for anything Meta’s AI creates or changes in their ads. That includes features Meta switches on by itself.
Until now, you were only responsible if you chose to use the AI tools.
Meta’s own terms say its AI may make mistakes, and the risk sits with you.
Why Does This Matter?
If Meta’s AI changes your campaign, catching it is on you.
Checking every setting by hand, across every campaign, isn’t realistic for most teams. This is where AI tools like Claude can now help. Claude can:
- Check every setting across your campaigns.
- Flag what’s changed.
- Help you switch it back.
The Takeaway for Australian Marketers
Meta has handed you the responsibility for its AI. It has also opened the door for you to use your own AI to keep watch.
Ask yourself:
- Do you know which AI features are switched on in your account right now?
- Would you notice if Meta changed one of your ad sets this week?
- How long would it take you to audit every campaign by hand?
If you haven’t connected Claude to Meta yet, why haven’t you?
